{"id":6305,"date":"2019-10-22T16:29:47","date_gmt":"2019-10-22T16:29:47","guid":{"rendered":"https:\/\/transform.scot\/?page_id=6305"},"modified":"2020-11-29T20:33:46","modified_gmt":"2020-11-29T20:33:46","slug":"lovemybus-promoting-the-benefits-of-bus","status":"publish","type":"page","link":"https:\/\/transform.scot\/what-we-do\/campaigns\/lovemybus-promoting-the-benefits-of-bus\/","title":{"rendered":"#lovemybus — promoting the benefits of bus"},"content":{"rendered":"

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The Campaign<\/h2>\n

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We worked with Stagecoach West Scotland<\/a> to launch an aspirational campaign to improve knowledge of the benefits of bus travel to health and well being. The #lovemybus team would also like to thank the Smarter Choices, Smarter Places Fund from Paths for All for their support.<\/p>\n

The campaign aims to increase awareness, understanding and positive attitudes to bus travel, in particular, the benefits to health, lifestyle, reduced stress and improved relaxation. It continues to generate ‘feel good’ about bus travel and inspire commuters to choose bus over the car for everyday journeys for their own health, well-being and quality of life as well as for the health of their family, their wider community and the planet.<\/p>\n

For updates on the campaign follow @lovemybus_ on twitter<\/a> and @lovemybus_ on Instagram<\/a> or email <matt.mcdonald@transformscotland.org.uk>.<\/p>\n

Essential evidence<\/h2>\n

We worked with Professor Adrian Davis from the Edinburgh Napier University’s Transport Research Institute<\/a> to generate the original set of ‘essential evidence’ for #lovemybus, to show why people should choose the bus and why bus use deserves greater attention across Scottish public policy. Professor Davis identified 6 key benefits of bus travel set out in short, digestible summaries. Click on the icons below to read the essential evidence.<\/p>\n

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Champions<\/h2>\n

The #lovemybus team recruited six ‘Champions’, who committed to take the bus for a year and share the stories of their journeys. You can read our champions introductions here<\/a>.<\/p>\n

The Champions have shared interviews with us to explain what it is really like to take the bus. The Champions told us about meeting new people, having a snooze on the bus, and feeling better for the walk to the bus stop in the morning – and what they missed about their bus journeys during lockdown.<\/p>\n

Meet our champions here:<\/p>\n\n\n\n
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Mikey chooses the bus to commute because it is better for the environment, to reduce congestion and it is flexible for his lifestyle.<\/p>\n

You can read his first blog here.<\/a><\/p>\n

You can read his second blog here.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Christine chooses the bus because it is reliable, relaxed, convenient and less busy than the train.<\/p>\n

You can read her first blog here.<\/a><\/p>\n

You can read her second blog here.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Scott has had an incredible journey over years commuting on the express bus and even met his wife on the bus!<\/p>\n

You can read his first blog here.<\/a><\/p>\n

You can read his second blog here.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Emma chooses the bus because it is convenient, cheap and simple.<\/p>\n

You can read her first blog here<\/a>.<\/p>\n

You can read her second blog here.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Bronagh chooses the bus because the bus allows her to sit back and unwind enjoying the beautiful sunrises and sunsets.<\/p>\n

You can read her first blog here<\/a>.<\/p>\n

You can read her second blog here.<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Lewis chooses the bus because it’s cheaper, less hassle and better for the planet.<\/p>\n

You can read his first blog here<\/a>.<\/p>\n

You can read his second blog here.<\/a><\/p>\n

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Making the case for bus<\/h2>\n

The September 2019 Scottish Government ‘Programme for Government’ promised over \u00a3500 million investment in improved bus priority infrastructure, this is now being rolled out through the Bus Partnership Fund. This should be a big boost for bus use but there is much left to do. Transform Scotland and the #lovemybus team continue to amplify the voice of those who make the smart choice to choose bus, and to make the case for buses to be supported and prioritised to achieve a just, green recovery and to tackle the #ClimateEmergency.<\/p>\n

Events<\/h2>\n

The #lovemybus team worked alongside our partners in the Ayr and Kilmarnock Active Travel Hubs to spread the message that choosing the bus is better for your health, your community, the health of the planet, and your wallet at events throughout the West of Scotland.<\/p>\n

Upcoming events<\/h3>\n

Find out about #lovemybus events coming up in the new phase of the campaign here.<\/p>\n

Past events<\/h3>\n

#lovemybus at the Cycling, Walking, and Bus Cross-Party Group<\/h4>\n

#lovemybus was a topic of a Scottish Parliament Cross-Party Group on Cycling, Walking and Buses meeting on Buses on Wednesday 27 November. Jess Pepper from Transform Scotland and #lovemybus champion Christine presented an update on the campaign to the CPG.<\/p>\n

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We had a great night talking #Bus<\/a> yesterday @ScotParl<\/a>. <\/p>\n

Thanks to everyone that came along to the Cycling, Walking and Bus CPG and heard from Jess and #lovemybus<\/a> champion Christine on the benefits of choosing bus! pic.twitter.com\/4PInLfhzLG<\/a><\/p>\n

— @lovemybus (@lovemybus_) November 28, 2019<\/a><\/p><\/blockquote>\n